20120828

Levi's® #GoForth 2012




"This is a pair of Levi’s" 
"You’re gonna be great, you’re gonna be great." 
"You're a queen, you're a king, you're the solo act in a sold-out show at a six-storey stadium, and you're proud, you're a hero! You got a hero's grip. Swingin' by a single stitch. You follow your heart, follow the leader, you're the leader."
Directed by Lance Acord, the cinematographer on Marie Antoinette, Lost in Translation and Being John Malkovich. Conceived by ad agency Wieden + Kennedy.
Great! Halo!

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